Hotjar
Analytics
Heap
Analytics
Hotjar vs Heap in Singapore — which is right for your business?
Both are analytics tools used by Singapore businesses. Here is a side-by-side comparison covering SGD pricing, PSG eligibility, PDPA compliance, and local context to help you decide.
Singapore-specific comparison
| Criterion | Hotjar | Heap |
|---|---|---|
| SGD pricing (incl. 9% GST) | S$22.10/mo | S$22.10/mo |
| Free tier | Yes | Yes |
| PSG grant eligible | Checking | Checking |
| PDPA compliant | No | No |
| SG / APAC data centre | Not confirmed | Not confirmed |
| GST / InvoiceNow ready | No | No |
| PayNow / local bank feeds | No | No |
| CPF payroll support | No | No |
| SkillsFuture eligible | No | No |
Stackd verdict
Hotjar
Singapore businesses can leverage Hotjar to understand local customer preferences and pain points, informing strategic website improvements and boosting online sales. Its potential for PSG funding is not confirmed by current search results.
Heap
While the PSG grant is a significant initiative for Singapore businesses, Heap is not explicitly mentioned as an eligible solution in the provided documents.
Pros & cons — Singapore view
Hotjar
Pros
+Deep user behavior insights
+Optimise conversion funnels
+Improve website design and UX
+Visual user insights (heatmaps)
Cons
–Data privacy considerations (PDPA)
–Integration complexity
–Cost scales with traffic volume
Heap
Pros
+Potential to leverage PSG grant for other software categories (e.g., accounting, FSM)
+Government support for digital transformation (general context)
Cons
–Heap's PSG eligibility is unconfirmed based on provided results
–No specific business features or benefits of Heap mentioned
Who should choose which
Choose Hotjar if...
›SMEs
›E-commerce businesses
›Marketing agencies
›Bloggers
Choose Heap if...
Singapore FAQ
Is Hotjar available in Singapore?
Yes, as a web-based SaaS, Hotjar is globally accessible and can be used by professionals and businesses in Singapore.
Does Hotjar support SGD pricing?
Hotjar typically prices in USD. Based on common conversion rates and Singapore's 9% GST, a starting point of USD $15 could translate to approximately SGD $22.10.
Is Hotjar PSG-eligible?
Based on the provided search results, Hotjar's eligibility for the Productivity Solutions Grant (PSG) is unconfirmed. While some martech and digital solutions are eligible, specific mention of analytics tools like Hotjar is not present.
Is Hotjar PDPA compliant?
The provided search results do not confirm Hotjar's compliance with Singapore's Personal Data Protection Act (PDPA). Users should review Hotjar's own privacy policy and data handling practices.
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Compare →Want to explore each tool further?
Read our full Singapore reviews before deciding.