Mailchimp
Marketing
Brevo
Marketing
Mailchimp vs Brevo in Singapore — which is right for your business?
Both are marketing tools used by Singapore businesses. Here is a side-by-side comparison covering SGD pricing, PSG eligibility, PDPA compliance, and local context to help you decide.
Singapore-specific comparison
| Criterion | Mailchimp | Brevo |
|---|---|---|
| SGD pricing (incl. 9% GST) | S$19/mo | S$13.23/mo |
| Free tier | Yes | Yes |
| PSG grant eligible | Checking | Checking |
| PDPA compliant | No | No |
| SG / APAC data centre | Not confirmed | Not confirmed |
| GST / InvoiceNow ready | No | No |
| PayNow / local bank feeds | No | No |
| CPF payroll support | No | No |
| SkillsFuture eligible | No | No |
Stackd verdict
Mailchimp
Singaporean businesses can leverage Mailchimp's extensive tools to engage local customers and optimize their digital marketing strategies. While PSG eligibility is unconfirmed, its market leadership and support for SGD currency selection make it a practical choice.
Brevo
Singaporean businesses can leverage Brevo for global customer engagement and automating sales processes, but should note the lack of explicit local compliance (PDPA) or data centre information from the provided results.
Pros & cons — Singapore view
Mailchimp
Pros
+Comprehensive email marketing and automation capabilities
+Generative AI features and advanced audience insights on higher plans
+Offers a 15% discount for nonprofits and charities
+Scalable plans accommodating a wide range of contact numbers
Cons
–SMS marketing is an add-on with country and plan restrictions
–Premium features like phone support and dedicated onboarding are only available on Standard or Premium plans
–Overages apply if contact or email send limits are exceeded
Brevo
Pros
+Multichannel marketing (Email, SMS, WhatsApp, Push) and sales management
+Marketing automation and advanced segmentation for targeted campaigns
+Integrates with over 150 digital tools including Shopify and Stripe
+Free tier available for individuals and solopreneurs
Cons
–Pricing for professional and enterprise tiers can be substantial
–No specific mention of Singapore-based compliance (PDPA) or data centre
–Dedicated IP and advanced features are only available in higher tiers
Who should choose which
Choose Mailchimp if...
›SMEs
›Startups
›E-commerce businesses
›Freelancers
Choose Brevo if...
›SMEs
›E-commerce businesses
›Mid-market & enterprise
›Freelancers
Singapore FAQ
Is Mailchimp available in Singapore?
Yes, Mailchimp lists SGD as a currency option and its email marketing services are globally accessible. SMS marketing is available as an add-on in select countries, including Australia.
Does Mailchimp support SGD pricing?
While Mailchimp allows selecting SGD as a currency, the pricing displayed on the website is in USD. The Essentials plan starts from $13 USD/month, which is approximately S$19 including GST.
Is Mailchimp PSG-eligible?
The provided search results do not contain information regarding Mailchimp's PSG eligibility for businesses in Singapore. This status is unconfirmed.
Is Mailchimp PDPA compliant?
The provided search results do not explicitly state Mailchimp's compliance with Singapore's Personal Data Protection Act (PDPA). This status is unconfirmed.
Want to explore each tool further?
Read our full Singapore reviews before deciding.