Mailchimp
Marketing
MailerLite
Marketing
Mailchimp vs MailerLite in Singapore — which is right for your business?
Both are marketing tools used by Singapore businesses. Here is a side-by-side comparison covering SGD pricing, PSG eligibility, PDPA compliance, and local context to help you decide.
Singapore-specific comparison
| Criterion | Mailchimp | MailerLite |
|---|---|---|
| SGD pricing (incl. 9% GST) | S$19/mo | S$13.23/mo |
| Free tier | Yes | Yes |
| PSG grant eligible | Checking | Checking |
| PDPA compliant | No | No |
| SG / APAC data centre | Not confirmed | Not confirmed |
| GST / InvoiceNow ready | No | No |
| PayNow / local bank feeds | No | No |
| CPF payroll support | No | No |
| SkillsFuture eligible | No | No |
Stackd verdict
Mailchimp
Singaporean businesses can leverage Mailchimp's extensive tools to engage local customers and optimize their digital marketing strategies. While PSG eligibility is unconfirmed, its market leadership and support for SGD currency selection make it a practical choice.
MailerLite
Singaporean businesses can leverage MailerLite for global outreach and efficient marketing, though they will need to ensure their data practices adhere to PDPA regulations independently as specific compliance is unconfirmed.
Pros & cons — Singapore view
Mailchimp
Pros
+Comprehensive email marketing and automation capabilities
+Generative AI features and advanced audience insights on higher plans
+Offers a 15% discount for nonprofits and charities
+Scalable plans accommodating a wide range of contact numbers
Cons
–SMS marketing is an add-on with country and plan restrictions
–Premium features like phone support and dedicated onboarding are only available on Standard or Premium plans
–Overages apply if contact or email send limits are exceeded
MailerLite
Pros
+Scalable plans with advanced features like AI writing assistant and multivariate testing
+Includes website and landing page builders for comprehensive online presence
+24/7 live chat and email support available on paid plans
+Free tier available for up to 500 subscribers
Cons
–No explicit confirmation of PDPA compliance or Singapore data centres
–Pricing in USD might fluctuate with exchange rates for local budgeting
–Requires businesses to independently manage local tax compliance (e.g., GST)
Who should choose which
Choose Mailchimp if...
›SMEs
›Startups
›E-commerce businesses
›Freelancers
Choose MailerLite if...
›Startups
›SMEs
›E-commerce businesses
›Freelancers
Singapore FAQ
Is Mailchimp available in Singapore?
Yes, Mailchimp lists SGD as a currency option and its email marketing services are globally accessible. SMS marketing is available as an add-on in select countries, including Australia.
Does Mailchimp support SGD pricing?
While Mailchimp allows selecting SGD as a currency, the pricing displayed on the website is in USD. The Essentials plan starts from $13 USD/month, which is approximately S$19 including GST.
Is Mailchimp PSG-eligible?
The provided search results do not contain information regarding Mailchimp's PSG eligibility for businesses in Singapore. This status is unconfirmed.
Is Mailchimp PDPA compliant?
The provided search results do not explicitly state Mailchimp's compliance with Singapore's Personal Data Protection Act (PDPA). This status is unconfirmed.
Want to explore each tool further?
Read our full Singapore reviews before deciding.