Mailchimp
Marketing
Klaviyo
Marketing
Mailchimp vs Klaviyo in Singapore — which is right for your business?
Both are marketing tools used by Singapore businesses. Here is a side-by-side comparison covering SGD pricing, PSG eligibility, PDPA compliance, and local context to help you decide.
Singapore-specific comparison
| Criterion | Mailchimp | Klaviyo |
|---|---|---|
| SGD pricing (incl. 9% GST) | S$19/mo | S$29.43/mo |
| Free tier | Yes | Yes |
| PSG grant eligible | Checking | Checking |
| PDPA compliant | No | No |
| SG / APAC data centre | Not confirmed | Not confirmed |
| GST / InvoiceNow ready | No | No |
| PayNow / local bank feeds | No | No |
| CPF payroll support | No | No |
| SkillsFuture eligible | No | No |
Stackd verdict
Mailchimp
Singaporean businesses can leverage Mailchimp's extensive tools to engage local customers and optimize their digital marketing strategies. While PSG eligibility is unconfirmed, its market leadership and support for SGD currency selection make it a practical choice.
Klaviyo
Singaporean businesses using Klaviyo need a clear strategy to manage contact lists and SMS usage to control costs, especially given international SMS rates and the lack of explicit SGD pricing or local compliance confirmations in the search results.
Pros & cons — Singapore view
Mailchimp
Pros
+Comprehensive email marketing and automation capabilities
+Generative AI features and advanced audience insights on higher plans
+Offers a 15% discount for nonprofits and charities
+Scalable plans accommodating a wide range of contact numbers
Cons
–SMS marketing is an add-on with country and plan restrictions
–Premium features like phone support and dedicated onboarding are only available on Standard or Premium plans
–Overages apply if contact or email send limits are exceeded
Klaviyo
Pros
+Comprehensive B2C CRM platform with marketing, service, and analytics tools
+Advanced customer segmentation and revenue attribution
+AI Marketing Agent and Customer Hub features
+Strong integrations with e-commerce platforms like Shopify, Wix, and WooCommerce
Cons
–Hidden costs can significantly increase monthly bills due to contact inflation from integrations
–SMS costs vary by country and can be high, posing a budget trap
–Pricing structure can be complex, scaling rapidly with contact list size
Who should choose which
Choose Mailchimp if...
›SMEs
›Startups
›E-commerce businesses
›Freelancers
Choose Klaviyo if...
›E-commerce stores (Shopify, Wix, WooCommerce)
›SMEs focused on B2C marketing automation
›Businesses scaling email and SMS campaigns
›Retail and restaurant marketing
Singapore FAQ
Is Mailchimp available in Singapore?
Yes, Mailchimp lists SGD as a currency option and its email marketing services are globally accessible. SMS marketing is available as an add-on in select countries, including Australia.
Does Mailchimp support SGD pricing?
While Mailchimp allows selecting SGD as a currency, the pricing displayed on the website is in USD. The Essentials plan starts from $13 USD/month, which is approximately S$19 including GST.
Is Mailchimp PSG-eligible?
The provided search results do not contain information regarding Mailchimp's PSG eligibility for businesses in Singapore. This status is unconfirmed.
Is Mailchimp PDPA compliant?
The provided search results do not explicitly state Mailchimp's compliance with Singapore's Personal Data Protection Act (PDPA). This status is unconfirmed.
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Read our full Singapore reviews before deciding.